computing is revolutionizing how applications function,
where and how data is stored, and how users interact
with computers. Mobile cloud computing can be thought of
as an infrastructure layer above the network. This not
only offloads data that would otherwise have to be
stored on mobile devices, but allows multiple devices
owned by users to stay synchronized and have access to
all the same information and services. This approach
also enables lower-cost devices with better battery
life, and further increases market penetration.
workshop will examine the opportunities, issues, and
evolving architectures. Items under consideration for
this meeting include:
Aspects that are unique to the
HTML 5 implementation on mobile
Mobile cloud developments by
leading vendors: Amazon, Apple, Google, HP.
Cloud-based music streaming.
Operator perspective on
network-supported features and APIs (e.g., IMS).
Smartphone versus tablet
Network limitations: bandwidth,
Cloud models: Infrastructure as a
Service (IaaS), Platform as a Service (PaaS), and
Software as a Service (SaaS).
Web 4.0 Internet of things, aka
Note that presenters and many of the attendees, are
world leading technologists on the subject material. We
allocate sufficient time for discussion that attendees can
ask questions of greatest interest. Moreover, the
workshops allow informal networking during breaks where
attendees can exchange important information.
Workshop. Wednesday, October 26, 2011.
8:00 AM to 4:00 PM.
obtain access to content presented and detailed minutes.
The preliminary proposed agenda
is as follows:
8:00 to 8:30 Registration.
8:30 to 8:45 Peter Rysavy,
Executive Director, PCCA. Introductions. PCCA meeting
schedule and association update.
8:45 to 9:30 Presentation.
Foerster, Principal Engineer, Intel Labs. "Optimizing
Media Delivery in the Mobile Cloud." Wireless networks
are being overloaded with traffic driven by smart
phones, tablets, netbooks, laptops, and many other
connected devices including cars and machines in M2M
applications. Much of this traffic is expected
to be video, including not just entertainment
video-on-demand services, but also interactive video
conferencing, social networking, and other video
sharing applications. In order to deliver better
quality video over wireless networks in the most
efficient way, we need to drive greater intelligence
into multiple points in the end-to-end solution,
including improved video quality monitoring at the
devices, joint source-channel coding, more efficient
transport protocols and error recovery mechanisms, and
adaptive end-to-end algorithms which can predict and
dynamically adapt to the changing wireless
environment. This talk will provide some
motivation for optimizing the end-to-end delivery of
video for future wireless networks, how the Mobile
Cloud can play a greater role in optimizing media
traffic, and some recent results on distortion-aware
resource allocation, joint source-channel coding for
WiMAX and LTE systems, and scalable video coding
techniques and optimizations.
9:30 to 10:15 Presentation. Julia
Renouard, Product Group Director, NetMotion Wireless.
"Mobile Cloud Vision versus Network Performance
Realities." Even with LTE a reality, 2G is often still
the only option. Can we really get 4G everywhere? Mobile
means moving between networks. 4G -> 3G -> 2G,
sometimes between carriers. WiFi/Hot spot offloading. In
and out of coverage. Gains in bandwidth are chewed up by
increased demand. Are carriers able to expand fast
enough? How can do we manage and guarantee the
performance and availability needed for the mobile
10:15 to 10:30 Break
10:30 to 11:15Presentation.
Industry Solutions Practice Director, AT&T.
"Mobile Web Frameworks for HTML 5."
11:15 to 12:00 Presentation. Sandra
Lynn Shillinger, HP. "Creating a Cloud Service
Portfolio." Transforming the On-Line Value Chain,
Addressing SMB Market, HP Aggregation Platform for SaaS,
Infrastructure as a Service, Communications as a
Service, and Device Management as a Service.
12:00 to 1:00 No-Host Lunch
1:00 to 1:45 Presentation.
Philbin, Senior Sales Engineer, Antenna Software.
"Mobile Platform Considerations for Cloud Computing."
1:45 to 2:30 Presentation. Cisco.
"Fog Computing: Leveraging Computation, Communications,
and Storage at the Intelligent Edge." Cisco's vision on
fog computing, whereby strategic placement of edge
servers can complement conventional cloud computing in
many ways. Shows how fog edge servers can bridge the gap
between the wireless and wired networks for more
efficient mobile media streaming, how distributed
storage can be leveraged for caching of popular media
content, and how fog devices can help to coordinate
resource management of pervasive wireless sensors in
applications such as smart cities and smart vehicles.
2:30 to 2:45 Break
2:45 to 3:30Presentation.
Peter Rysavy, Rysavy Research, "Mobile Broadband
Explosion." Select findings from September white paper
for 4G Americas, “Mobile Broadband Explosion - 3GPP
Broadband Evolution to IMT –Advanced,” including key
features of LTE Advanced, performance projections, and
spectral efficiency evolution.
3:30 to 4:00
Note: agenda is subject to change.
Hilton Garden Inn Portland Airport
See details below.
For assistance with travel, the PCCA
Smith Travel, 503-477-5341 or 877-604-3107.
deadline is one week before the workshop.
are intended primarily for PCCA members. However,
non-member organizations may attend for a fee of $495
per person. This fee can be applied towards future
membership. Executive-level members may send five
people, associate-level members may send two people and
affiliate-level members may send one person without
incurring meeting charges.
no attendance charge for members of the press.
following information is for people presenting at this
Presentations are typically 30 minutes to 45
minutes long unless arranged otherwise.
There is usually a 5 to 15 minute discussion
following the presentation.
Presenters must provide their presentations
(PDF or PPT) at least one week prior to the workshop
to allow for copying to the members area of the PCCA
Web site, as well as to allow detailed questions for
This is a technical audience (e.g.,
engineering and program managers), so please make the
presentations technical. Emphasis should be on
industry and technology at large, versus selling your
product (limit of 3 slides). Consider items such as
compatibility, technical alternatives,
Generally, a dynamic and attentive
audience of key industry stakeholders attend each
workshop, representing a broad spectrum of the mobile
computing industry, including operators, infrastructure
vendors, device vendors, middleware providers and
We will provide an LCD projector. Presenters
should plan on presenting from their own computers.
Presenters should use their own presentation
Since PCCA workshops are considered public
meetings, please do not include any confidential or
proprietary information. Please do not mark your
presentations with any terminology indicating
confidential or proprietary information.