Updated June 23, 2012.


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Data Offload - Workshop
Hosted by NetMotion Wireless


Seattle, WA, USA
Tuesday, June 26, 2012.

Chair: Peter Rysavy, Rysavy Research




Workshop Agenda
Meeting Location
Hotel and Travel Information
Information for Presenters




Data offload from cellular to Wi-Fi network is playing an increasingly important role in addressing escalating data demand as mobile broadband becomes ever more popular. So far, Wi-Fi offload has been handled in a fairly simplistic fashion. Technical developments, however, will offer far more seamless options that provide both a better user experience, and greater options for operators to manage both capacity and their services.

This workshop will examine the opportunities, issues, and evolving architectures. Items under consideration for this meeting include:

  • Different architectures for integrating Wi-Fi.
  • Standards by which LTE supports Wi-Fi.
  • The role of Wi-Fi in future HetNets architectures.
  • IEEE 802.11u.
  • Hotspot 2.0.
  • Evolution of 3GPP standards to support offload.
  • Client-side connection management.
  • 3GPP IP Flow Mobility and Seamless Offload (IFOM).

Note that presenters and many of the attendees, are world leading technologists on the subject material. We allocate sufficient time for discussion that attendees can ask questions of greatest interest. Moreover, the workshops allow informal networking during breaks where attendees can exchange important information.



Workshop Meeting. Tuesday, June 26, 2012.
8:00 AM to 4:00 PM.

Attendees obtain access to content presented and detailed minutes.

The preliminary proposed agenda is as follows:

8:00 to 8:30 Registration. Continental breakfast available.

8:30 to 8:45 Peter Rysavy, Executive Director, PCCA. Introductions. PCCA Meeting Schedule and Association Update.

8:45 to 9:30 Brad Homes, Product Manager, NetMotion Wireless Host Presentation.

9:30 to 10:15 Presentation. Michael Coyne, VP of Strategy for Mobile Broadband and Principal Solution Architect at Ericsson North America. "Wi-Fi Offload Architectures."

10:15 to 10:45 Break

10:45 to 11:30 Presentation. Dilip Pilaipakam, VP of Product Management, Stoke. "Working Towards An Ecosystem of Interoperable Technologies That Form a Comprehensive Offload Solution."

11:30 to 12:15 Presentation. Steve Fallin, Senior Product Manager, NetMotion Wireless. "Policy-Driven Management of Cellular and Wi-Fi Connections."

12:15 to 1:30 Lunch provided.

1:30 to 2:15 Presentation. Steve Hratko, Director of Carrier Services, Ruckus Wireless. "The Big Move to Wi-Fi and Small Cells: A New Perspective on Offloading Data Capacity."

2:15 to 2:30 Break

to 3:45 Panel Discussion.
Fred Terhaar, Head of Carrier WiFi and Cable Solutions, Ericsson North America.

Tom Hussey, Director, Sales and Business Development, Ubiquisys.
Paul Reddy, PCCG Ultrabook Validation Manager, Intel.
Sunil Marolia, VP Product Management, Wireless & Mobility, Smith Micro.
Dilip Pilaipakam, VP of Product Management, Stoke.

Steve Hratko, Director of Carrier Services, Ruckus Wireless.
Topic: What Are The Most Needed Technical and Market/Business Developments for a Seamless Customer Experience? (Technology oriented panel. Each panelist speaks for 5 to 10 minutes, slides optional, followed by Q&A discussion with audience. Panelists can offer thoughts on items such as architectures, standards, network features, and device features.)

3:45 to 4:00 Informal discussion and networking.

Note: agenda is subject to change.



Pan Pacific Hotel.
See details immediately below.


The workshop will be held at:

Pan Pacific Hotel Seattle
2125 Terry Avenue, Seattle, WA 98121, USA
Seattle, WA.

+1 877 324 4856
+1 206 264 8111


We are not providing a room block so please make your own hotel arrangements. There are various other hotels in the area.

For assistance with travel, the PCCA recommends Tom Smith Travel, 503-477-5341 or 877-604-3107.




The registration deadline is one week before the workshop.


Workshops are intended primarily for PCCA members. However, non-member organizations may attend for a fee of $395 per person. This fee can be applied towards future membership. Executive-level members may send five people, associate-level members may send two people and affiliate-level members may send one person without incurring meeting charges.

There is no attendance charge for members of the press.

If you intend to come, please register soon.


Click here to register for the meeting using our secure Web page.

Click here to see a current list of members.




The following information is for people presenting at this PCCA workshop: 


  • Presentations are typically 30 minutes to 45 minutes long unless arranged otherwise.
  • There is usually a 5 to 15 minute discussion following the presentation.
  • Presenters must provide their presentations (PDF or PPT) at least one week prior to the workshop to allow for copying to the members area of the PCCA Web site, as well as to allow detailed questions for discussion.
  • This is a technical audience (e.g., engineering and program managers), so please make the presentations technical. Emphasis should be on industry and technology at large, versus selling your product (limit of 3 slides). Consider items such as compatibility, technical alternatives, standardization, deployment considerations, interoperability, certification and adoption.
  • Generally, a dynamic and attentive audience of key industry stakeholders attend each workshop, representing a broad spectrum of the mobile computing industry, including operators, infrastructure vendors, device vendors, middleware providers and application developers.
  • We will provide an LCD projector. Presenters should plan on presenting from their own computers. Presenters should use their own presentation templates.
  • Since PCCA workshops are considered public meetings, please do not include any confidential or proprietary information. 


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